The Importance of Social Media in Human Resource Social media, also known as "the internet of people", is a collaborative term for applications on websites that focus on communication, community-based input, interaction, content-sharing and collaboration. These are interactive technologies and digital channels that facilitate the creation and. sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. Websites and apps dedicated to social networking, microblogging, forums, social bookmarking and social curation are examples of some types of social media. As a digital platform, it has had a tremendous impact on how we communicate and maintain dialogue with friends, family and colleagues. The advent of social media sites like Facebook, Twitter, Instagram and others have presented to us a democratic platform where everyone has an opinion and an equal chance of being heard. Social media, in the way it is structu...